(Image from Deezen. All credit due.)
She is probably correct, as far as the fashion industry reaching a peak and it’s exhaustion of ideas – namely becuase of bubble economics and the desire to be rich and famous (without the effort and pain) in fifteen minutes. So you have mundane, banal and predictability all clashing against the inevitable outcomes. This is the end.
Edelkoort, one of the world’s most influential fashion forecasters, used her annual presentation at Design Indaba in Cape Town to fire a broadside at the industry. She told Dezeen: “This is the end of fashion as we know it.”
Edelkoort said her interest in fashion had now been replaced by an interest in clothes, since fashion has lost touch with what is going on in the world and what people want.
“Fashion is insular and is placing itself outside society, which is a very dangerous step,” she said in an interview with Dezeen after her presentation.
Edelkoort listed a number of reasons for the crisis in fashion, starting with education, where young designers are taught to emulate the famous names. “We still educate our young people to become catwalk designers; unique individuals,” she said, “whereas this society is now about exchange and the new economy and working together in teams and groups.”
Other issues affecting the industry include a loss of competence in textile design, the failure to address sweatshop conditions at clothing factories; and the cosy relationships between fashion houses and magazines and bloggers, which ties editorial coverage to advertising budgets.
A new army of fashion bloggers who are dependent on inducements from the industry means that intelligent critique has been replaced by shallow coverage by what Edelkoort called “the ‘like’ generation”.