(Photos from nymag.com. All credit due.)
Marcelo Bulon is a perfect example of how to brand and visualize graphic patterns in fashion. Set a design that epitomizes a style and replicate ad infinitum. Street wear orientated labels do this, but run out of puff once the look becomes over excessive. To avoid this one must become exclusive, which means avoiding inundation (this is achieved with higher costs to sell i.e quality garments) and the label becomes sought after simply from the graphic prints. A sound calculation that has worked for Burlon. But regardless of focusing on developing a graphic or visual label, he is a unique and creative designer. Marcelo Bulon’s winter 2016 collection represents his tough, durable and creative approach.