Marcelo Burlon. Milan fashion week 2016

5.nocrop.w1800.h1330.2x26.nocrop.w1800.h1330.2x

(Photos from nymag.com.  All credit due.)

Marcelo Bulon is a perfect example of how to brand and visualize graphic patterns in fashion.  Set a design that epitomizes a style and replicate ad infinitum.  Street wear orientated labels do this, but run out of puff once the look becomes over excessive.  To avoid this one must become exclusive, which means avoiding inundation (this is achieved with higher costs to sell i.e quality garments) and the label becomes sought after simply from the graphic prints.  A sound calculation that has worked for Burlon.  But regardless of focusing on developing a graphic or visual label, he is a unique and creative designer. Marcelo Bulon’s winter 2016 collection represents his tough, durable and creative approach.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s